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Rachita Sundar Joins Qualtrics as New CFO, Powering Future Growth

Rachita Sundar Joins Qualtrics as New CFO, Powering Future Growth

Rachita Sundar has been appointed as the new Chief Financial Officer at Qualtrics, a leading company in the experience management sector. Sundar steps into this pivotal role with a wealth of experience from her successful career in finance leadership at rapidly growing and prominent companies. Her journey spans over two decades, during which she has honed her expertise in steering financial strategies that bolster company expansion and innovation.

Before joining Qualtrics, Sundar held the position of Senior Vice President for Financial Planning and Analysis at HubSpot. Additionally, she dedicated over ten years to finance leadership positions at Microsoft, where her strategic influence significantly contributed to the company's growth. Zig Serafin, CEO of Qualtrics, expressed confidence in Sundar's ability to make a substantial strategic impact as organizations worldwide increasingly focus on enhancing their customer and employee experiences with Qualtrics.

Sundar, enthusiastically beginning her new chapter at Qualtrics, has long sought to be part of organizations that drive substantial technological advancements, believing that experience management is a crucial component of this evolution. She aims to contribute to the company’s mission of delivering exceptional value to its customers and employees, with her appointment taking immediate effect based in Seattle. Qualtrics stands at the forefront of the experience management category, offering a sophisticated cloud-native platform designed to empower organizations through exceptional experience delivery.

By leveraging insights from Qualtrics, businesses can pinpoint and mitigate friction points, enhance talent retention and engagement, and strategically launch products and services. With almost 20,000 organizations relying on its advanced AI capabilities, Qualtrics facilitates profound understanding and prompt action based on a vast reservoir of experience data, constituting the world's largest database of human sentiment. Qualtrics operates from its dual headquarters in Provo, Utah, and Seattle, continuing to lead and innovate in the realm of experience management.