Bonobos, a recognized leader in men's fashion renowned for its distinctive style, has teamed up with Toys"R"Us, a global toy brand beloved by generations, to unveil their first-ever brand collaboration. This partnership brings forth the limited edition '1988 Geoffrey the Giraffe' collection, a special release in honor of Geoffrey's iconic birthday celebration. Launching the collection in New York on October 18, 2024, this inventive venture introduces adult and children-friendly apparel, featuring Geoffrey-logoed fleece crewnecks and hats.

These exclusive offerings will be accessible through Bonobos Guideshops, the Bonobos website, Macys.com, and select Macy's locations. This collaboration seeks to resonate with both millennials and those affectionately young at heart, tapping into the nostalgia of growing up with Toys"R"Us, alongside appealing to young, modern families. October 17 marks Geoffrey's perpetual ninth birthday, a playful nod to the timeless joy Toys"R"Us exudes.

"Growing up, the anticipation of the Toys"R"Us catalog arriving in the mailbox was nothing short of thrilling," recalls John Hutchison, Brand President of Bonobos. "We aspired to invoke that same excitement with this collection, merging nostalgia with our unique style."

At the heart of this partnership lies a cherished endeavor to capture the playful spirit intrinsic to both brands. "Our customers delight in Bonobos' quirky, clever ethos," shares Krissie Millan, Chief Marketing Officer of Bonobos. "This collaboration unexpectedly injects joy into the holiday season, authentically embodying our brand's playful nature while celebrating an iconic brand like Toys"R"Us."

Alongside the collaboration, Bonobos engages popular actor Jason Biggs, known for his humor, to spearhead social-first content, supporting the campaign. An expansive marketing strategy will further amplify the collaboration's reach across Bonobos and Toys"R"Us digital platforms. Kim Miller, Global Chief Marketing Officer at Toys"R"Us, emphasizes Geoffrey's enduring legacy: "For over 50 years, Geoffrey has symbolized fun and wonder at Toys"R"Us. This collaboration, with its blend of style and nostalgia, reinforces the sentiment that no one's ever too old to be a Toys"R"Us kid."

About the collection pricing, the adult crewneck sweatshirt is valued at $129, the children's crewneck at $69, and the wool hat at $60. Bonobos, launched in 2007, is a trailblazer in the menswear industry, celebrated for its commitment to fit and service excellence. Introducing Bonobos Guideshops, it seamlessly blends online and offline experiences across its 50 U.S. locations, alongside partnerships with Macy's and Nordstrom both in-store and online. For more, visit bonobos.com and join @bonobos on social media.

Toys"R"Us, a leader in the toy industry for over 70 years, ensures the spirit of play lives on for all ages with Geoffrey the Giraffe adored worldwide. Available across Macy's stores, and flagships like American Dream, its expansive reach includes over 1,500 outlets in 32 countries. Discover more on toysrus.com and follow @toysrus for updates.