Marc Anthony, the renowned Puerto Rican singer, has thrown his support behind Kamala Harris in a compelling new advertisement. Released by the Harris campaign, the ad features Anthony taking a firm stance against Donald Trump’s policies towards Latinos during his tenure as President. The video, poignantly titled 'Recuerdo' ('I Remember'), captures Anthony's strong recall of Trump's controversial handling of Latino affairs. Anthony vividly remembers the aftermath of Hurricane Maria, which left Puerto Rico in devastation, and Trump's response that many found lacking. He recalls the president obstructing vital relief efforts as thousands suffered and perished. The visual memory of Trump tossing paper towels into a crowd and dismissively labeling Puerto Rico as 'dirty and poor' remains fresh in Anthony's mind. This criticism extends beyond the President's natural disaster response, highlighting his initial campaign rhetoric which stereotyped Latinos as criminals and rapists.

The endorsement forms a crucial part of Harris’ election strategy, integrated within a broader $370 million investment in television and digital advertisements as Election Day approaches. Particularly, this Marc Anthony ad is set to reach audiences nationwide on Telemundo during the prestigious 2024 Billboard Latin Music Awards as well as targeted markets such as Pennsylvania through broadcasts on Telemundo and Univision. In the advertisement, Anthony stresses the gravity of the upcoming election, emphasizing its significance beyond mere political affiliations. He underscores the importance of remembering America's foundational values: unity and respect, irrespective of cultural origins. His message is further bolstered by ending with a personal declaration of support for Kamala Harris as a presidential candidate.

This endorsement follows closely after a collective reprimand of Trump's policies by 25 Latin music icons, including Los Tigres Del Norte, Maná, Alejandro Fernández, and Chiquis. Their message, encapsulated in a video titled 'Ya Estuvo' ('Enough'), denounces the divisive rhetoric against Latino immigrants, calling for an end to the spread of hate. Interestingly, Anthony's endorsement for Harris comes shortly after celebrated reggaeton artists Anuel AA and Nicky Jam publicly backed Trump, underscoring the complex and varied political landscape among Latino artists. Known for his longstanding support of Democratic candidates, Marc Anthony had previously allied with Hillary Clinton during his 2015 concerts and was a vocal supporter of Barack Obama's 2012 campaign.