In Michigan, the barrage of attack ads leading up to the election seems inescapable. Whether you're watching game shows or sitcom reruns, highly charged political messages interrupt your viewing. One ad may exploit images of Jeffrey Epstein alongside Donald Trump, recalling accusations against Epstein and Trump's past associations with him. Such ads suggest distrust and ask viewers to reconsider their choices. Another ad might show crime victims, linking them to an alleged failure by Kamala Harris on border control issues—distorting facts to stir emotions and fear.
For viewers in Saginaw, and indeed across the state of Michigan, these ads are a relentless presence. While many ads push misinformation, they also spotlight various issues like Harris's plans for small businesses or homeownership. Still, the predominant purpose remains to polarize and motivate voter turnout. These political spots tap into deep biases and fears, supported by shadowy political action committees (Pacs) with no formal ties to the candidates.
One example is a misleading ad aimed at Michigan's Arab American community, suggesting Harris supports policies contrary to Palestinian interests. In turn, Harris's campaign counters with Arabic-language ads urging support based on opposing Trump's policies on abortion and social security. Amidst the high-stakes atmosphere, lighter political ads occasionally break the tension. For instance, Kristen McDonald Rivet's ad plays up Michigan loyalties humorously and dismisses typical political rhetoric, ultimately aiming to humanize candidates in a sea of cynicism.
However, not all messaging maintains such levity. Extremely negative ads, like those from Duty to America, manipulate racial undertones and fear of Democratic policies to dissuade support for Harris and the Democrats. As crucial as Michigan voters are in swaying this election's outcome, the effectiveness of these ads remains uncertain. What is apparent, however, is that the staggering frequency of these ads is intended less to change minds directly and more to ensure a decisive turnout.
The memory of Trump's 2016 victory, attributed in part to low Democratic participation, is a lesson not lost on campaign strategists. Liberal groups like Future Forward USA Action are employing unique strategies, tapping into personal responsibility and social accountability, reminding voters of the public nature of voting practices. Ultimately, in places like Saginaw, it seems the key to winning this political battle hinges on who can energize more of their supporters to step out and cast their votes on election day.
