Alert management for developers and operations teams may seem like a solved problem, with on-call notifications being streamlined over the years. However, the key challenge now is determining the right time to alert the appropriate person and provide them with the necessary support when a service disruption occurs. Many organizations are leveraging Artificial Intelligence (AI) to address these issues, with Keep standing out as a notable player. The company offers an open-source platform with a rule-based system, but the real value lies in its enterprise-grade solution.
This paid offering employs AI models to minimize notification fatigue through deduplication and correlation of alerts. Backed by Y Combinator, Keep recently announced a $2.5 million pre-seed funding round. The company uses AI to aid ops teams in managing and prioritizing alerts by aggregating data from diverse monitoring tools. This helps in diagnosing issues that caused service disruptions. Co-founder Matvey Kukuy emphasizes that while observability platforms provide significant data access, interpreting this data effectively during incidents is challenging. For large enterprises, which constantly face multiple events, Keep’s solution is invaluable.
Originally founded by CEO Tal Borenstein and CTO Tal Glazner, both veterans of Israel’s Defense Force Unit 8200, Keep has grown with the addition of Kukuy. His experience at Amixr, a startup acquired by Grafana Labs, brings deep insight into competitive alert management solutions like PagerDuty. Keep centralizes data from various infrastructure services and observability tools, enriching individual alerts with context. The AI platform monetizes this service through enhanced functionalities like noise reduction, event correlation, and automated root cause analysis.
In typical open-source startup fashion, Keep offers premium features, such as extended data retention, single sign-on, and private deployments, to its enterprise clients. This approach has proven effective as engineers can easily deploy the open-source version and quickly recognize its value, often advocating for its broader adoption within their organizations. Keep’s CEO, Borenstein, sees a temporary opportunity in the AIOps space, despite competition from established companies. He argues that many incumbents treat alerting as just a platform feature, while early AIOps innovators overpromised on their capabilities, stifling the market’s potential.
Keep intends to redefine this space with innovative intelligence-based solutions layered on existing observability frameworks. The company’s successful pre-seed funding round was led by Runa Capital, joined by various undisclosed angel investors with prior experience in adjacent tech sectors, affirming confidence in Keep's vision and potential for growth.
