The Korean Business Research Institute has just unveiled the eagerly awaited brand reputation rankings for boy group members for the month of October. This evaluation is based on a comprehensive analysis, utilizing big data gathered from September 19 to October 19. It considers various factors such as consumer participation, media exposure, communication levels, and community engagement. This intricate process helps highlight the individual members who are capturing public interest the most.

Leading this month's list is ASTRO's Cha Eun Woo, who achieved a remarkable brand reputation index of 4,362,188. This impressive feat marks a substantial 65.88% increase in his performance compared to September. A deeper examination into Cha Eun Woo’s profile shows high-ranking keywords like 'advertising model,' 'chiseled,' and 'face genius,' while associated terms such as 'reveal,' 'selected,' and 'flawless' also resonated strongly. Cha Eun Woo's report also boasts a positivity score of 92.87% affirming his favorable reception.

Securing second place is Wanna One’s Kang Daniel, who experienced an extraordinary 156.08% surge in his index, amassing a total score of 4,083,183. BTS’s Jin follows in third with an index of 3,489,228, reflecting an 18.29% rise in his metric from the previous period. In fourth stands BTS’s Jimin, consistent in his rank with an index of 2,809,455, which translates to a 91.77% enhancement in his score. EXO’s Baekhyun has dramatically climbed the ranks to take fifth position, showing a phenomenal increase of 145.89%, reaching an index score of 1,948,310.

For a comprehensive overview, the top 30 members for this month are now available for review, reflecting the dynamism and shifting popularity within the industry. Fans can also indulge in Cha Eun Woo's drama “A Good Day to Be a Dog” or Kang Daniel’s film “KANG DANIEL: MY PARADE,” both accessible with subtitles for global audience engagement.