Italian producer Annamaria Morelli, who assumed leadership of Fremantle-owned production company the Apartment in early 2024, is experiencing a highly successful year, marked by significant achievements in prestigious international film festivals. Notably, she spearheaded the production of Paolo Sorrentino’s critically acclaimed debut film, "La Grazia," which garnered recognition at both the Cannes and Venice Film Festivals. The Apartment’s involvement extended to Mario Martone’s Cannes competition drama, "Fuori," a collaboration with Indigo Film, showcasing the company’s commitment to high-caliber projects. This marked Morelli’s first project following a leadership transition from the previous chief, Lorenzo Mieli, who established the Apartment in 2020. Mieli, alongside producer Mario Gianani, cultivated the shingle as a haven for prominent Italian directors, including Sorrentino, Luca Guadagnino, and Stefano Sollima, alongside international talents such as Sofia Coppola, Pablo Larrain, and Joe Wright. Morelli’s strategic vision for the Apartment is characterized by a dual approach. She aims to preserve the established legacy of the company, focusing on large-scale, globally-accessible films, while simultaneously championing emerging talents and fostering a new wave of Italian cinema. This commitment is evident in the Apartment’s recent selections, particularly with the production of "The Kidnapping of Arabella," a unique comedy directed by Carolina Cavalli. The film, screening in the Horizons section at Venice, stars Benedetta Porcaroli ("The Leopard") and Chris Pine. "Arabella" represents Cavalli’s follow-up to "Amanda" (2022), another film that also featured Porcaroli and premiered at both Venice and Toronto.

Morelli’s strategic vision for the Apartment is characterized by a dual approach. She aims to preserve the established legacy of the company, focusing on large-scale, globally-accessible films, while simultaneously championing emerging talents and fostering a new wave of Italian cinema. This commitment is evident in the Apartment’s recent selections, particularly with the production of "The Kidnapping of Arabella," a unique comedy directed by Carolina Cavalli. The film, screening in the Horizons section at Venice, stars Benedetta Porcaroli ("The Leopard") and Chris Pine. "Arabella" represents Cavalli’s follow-up to "Amanda" (2022), another film that also featured Porcaroli and premiered at both Venice and Toronto.

Furthermore, the Apartment is nurturing the career of helmer Margherita Ferrari with her feature debut, "Föa." This drama, produced in collaboration with Paolo Sorrentino, is set during the 2001 G8 summit in Genoa, Italy, a period marked by significant protests and ensuing police violence. The narrative follows Nicole, an 18-year-old pregnant woman who, during the demonstrations, inadvertently opens her door to protesters, resulting in a challenging "forced co-existence" between her personal life and the tumultuous "clash of the outside world." Beyond these individual projects, Morelli is proactively seeking to bolster Italy’s independent film ecosystem by pursuing co-productions with smaller companies, recognizing the challenges facing the nation’s indie sector. This strategic move underscores the Apartment’s dedication to supporting and nurturing emerging Italian filmmakers. Currently, the Apartment is also engaged in the development of a television series, though specific details surrounding this project remain confidential, hinting at future ventures and expansion within the entertainment industry. The Apartment’s approach, led by Morelli’s vision, reflects a blend of established prestige and a commitment to cultivating new voices within both national and international cinema, positioning the company as a key player in the evolving landscape of contemporary film production.