SUNRISA, Fla. – NHL Commissioner Gary Bettman acknowledges the strategic importance of the NHL’s participation in the Milan-Cortina 2026 Winter Olympics, recognizing the significant value it brings to the sport. Speaking at the season-opening game between the Florida Panthers – who celebrated raising their second consecutive Stanley Cup championship banner – and the Chicago Blackhawks, Bettman reiterated his understanding of the positive impact that having NHL players competing at the Olympic stage has on the game’s overall profile. He stated, "I think it’s going to be great," emphasizing the crucial role it plays for the league’s athletes. Bettman admitted that scheduling a nearly three-week break mid-season presents logistical challenges, acknowledging that such interruptions inevitably alter various aspects of the season. However, he ultimately believes the benefits outweigh the concerns. He explained, "On balance, I think it’ll be worth it, A) for the exposure, B) for the fan engagement, but C) and most importantly, this is and has always been very important to our players."
The NHL’s recent success with the 4 Nations Face-Off event further solidified this perspective, demonstrating the potential for increased player visibility and international recognition. Bettman noted, "We came off of 4 Nations on a high," highlighting the positive momentum generated by the event and its demonstration of NHL players’ capabilities on the world’s biggest hockey stage. This experience underscores the NHL’s commitment to showcasing best-on-best competition, a key element Bettman believes is essential for the sport’s future.
The upcoming Olympics represent a substantial opportunity to elevate the NHL brand and engage a broader audience, aligning with the league’s strategy to promote hockey as the premier international competition. Bettman’s comments reflect a calculated approach, recognizing the long-term benefits of Olympic participation while diligently managing the operational complexities inherent in disrupting the regular season. The focus remains firmly on player welfare and providing a platform for showcasing the highest level of hockey talent on the global stage, a commitment that underscores the NHL’s dedication to fostering growth and excitement within the sport.
Ultimately, the league’s involvement in the Milan-Cortina Games is viewed as a strategic investment, designed to capitalize on the immense global appeal of the Olympics and strengthen the NHL’s position as the leading international hockey organization. This proactive stance demonstrates a keen understanding of the market and a willingness to embrace opportunities that will undoubtedly contribute to the sport’s continued success.
