Baltimore-area parents have long recognized The Shops at Kenilworth as a vibrant destination for children’s needs – from purchasing new shoes and indulging in pizza treats to experiencing the magic of an annual holiday train garden. However, the mall is poised to introduce a groundbreaking new concept: The Bunny Hive, an ‘elevated’ social club designed to foster connection and enrichment for kids and their families. This exciting addition, set to open this fall on the mall’s lower level between Liza Byrd Boutique and Italian Gardens, was announced by mall owner Greenberg Gibbons. The Bunny Hive, a rapidly expanding franchisor with studios across the United States, offers a diverse range of classes and events catering to children from newborn through toddlerhood, alongside their parents. These engaging activities span a variety of disciplines, including art, music, massage, ballet, and innovative play-based culinary exploration, providing a stimulating environment for children’s development. With over 30 U.S. locations, The Bunny Hive has established a strong reputation for quality and innovation. Notably, the business also hosts memorable events such as birthday parties and baby showers, creating opportunities for families to celebrate and connect.

Chelsea Rallo, the owner of The Bunny Hive Baltimore, shared her personal motivation behind the studio’s creation. "As a parent, I often find myself wishing something like this had existed when I was a new mom," Rallo stated in the official announcement. This new social club isn’t just about entertainment; it’s about building a supportive community for families within the Towson area. The addition of The Bunny Hive further strengthens The Shops at Kenilworth’s tenant mix, alongside established businesses like Trader Joe’s, Arhaus, About Faces Day Spa & Salon, and South Moon Under. The mall's evolution continues, following the recent closure of Towson Bootery, a longtime tenant that operated on York Road in Towson before relocating to Kenilworth in 1996. After 77 years of service, Towson Bootery closed its doors in March, marking a significant shift in the mall’s retail landscape.

The Shops at Kenilworth is actively seeking to attract and retain families, offering a diverse range of experiences. The arrival of The Bunny Hive represents a strategic move to enhance the mall’s appeal to local families and create a hub for social interaction and enrichment. This commitment to providing engaging experiences, combined with the mall’s existing amenities, positions The Shops at Kenilworth as a premier destination for families in the Baltimore area. The Bunny Hive’s focus on early childhood development and family-friendly activities aligns perfectly with the evolving needs of modern parents, promising a valuable addition to the Towson community. The team behind The Shops at Kenilworth are confident that The Bunny Hive will become a beloved part of the shopping center, fostering a vibrant atmosphere and providing countless opportunities for families to connect, learn, and grow together.

The strategic placement of the studio, adjacent to popular retailers like Liza Byrd Boutique and Italian Gardens, ensures high visibility and easy access for shoppers and families alike. Looking ahead, The Bunny Hive’s continued success will undoubtedly contribute to the ongoing revitalization of The Shops at Kenilworth, reinforcing its position as a key destination for both shoppers and families within the Baltimore metropolitan area. The mall’s dedication to adapting to changing consumer preferences and offering unique experiences underscores its commitment to long-term success and the satisfaction of its diverse clientele. "