The New Hampshire Lottery is embracing innovation with a clever marketing campaign centered around its new "I Heart Bacon" scratch-and-sniff tickets. Recognizing the power of engaging sensory experiences, the lottery commission is leveraging artificial intelligence (AI) to drive awareness and excitement for this unique product. The "I Heart Bacon" tickets, which returned to retail locations on September 29th, offer a truly immersive lottery experience, combining the thrill of scratch-and-sniff gameplay with the irresistible aroma of bacon. This strategic move highlights the New Hampshire Lottery’s commitment to modern marketing techniques and understanding consumer preferences. The AI component of the campaign isn’t just about boosting visibility; it’s about personalizing the experience for potential players. By analyzing data on player behavior and preferences, the lottery aims to target individuals most likely to be interested in this novelty ticket. This targeted approach increases the effectiveness of marketing efforts, ensuring that the message reaches the right audience. Furthermore, the campaign’s success relies on a multi-faceted approach, combining traditional retail promotion with digital engagement.

The WMUR app provides a convenient way for users to stay informed about the latest lottery news, including updates on prize payouts and special promotions. Subscribers to the WMUR YouTube channel receive exclusive content, such as video tutorials on how to play the "I Heart Bacon" tickets and interviews with lottery officials. The combination of these channels ensures that the New Hampshire Lottery reaches a broad audience and maintains a strong presence in the local community. The lottery’s decision to utilize AI demonstrates a forward-thinking strategy, aligning itself with emerging technologies and consumer trends. The ‘I Heart Bacon’ tickets themselves are designed to capture attention and create a memorable experience, further enhancing the lottery’s appeal. The lottery commission understands that in today’s competitive market, innovation is key to attracting new players and retaining existing ones. By combining a novel product with a data-driven marketing strategy, the New Hampshire Lottery is well-positioned for success.